Lock Arms for Life 2025 PSA Toolkit

Spreading the Gun Safety Message

1. Toolkit Overview

Purpose:

This toolkit is designed to help you amplify Lock Arms for Life’s gun safety PSAs, promoting safe firearm storage and reducing preventable tragedies. Together, we can save lives and empower families with crucial safety information.

How to Use This Toolkit:

  • Download PSA videos in various formats for sharing.
  • Use provided messaging templates for social media, emails, and newsletters.
  • Access visual assets to spread awareness.
  • Follow suggested distribution channels to maximize reach.
  • Use our tracking tools to measure impact and provide feedback.

2. PSA Files

Video Formats:

  • High-quality downloadable MP4 files for different uses. English and Spanish versions are available.

Streaming Links:

3. Messaging Templates

Social Media Posts:

🔹 LinkedIn  

Gun safety starts with secure storage—and it can save lives.

We’re proud to support Lock Arms for Life, a nonprofit dedicated to preventing accidental shootings through education and awareness. Their latest PSA highlights an important fact: Proper gun storage can reduce accidental shootings by up to 85%.

By taking simple steps like using gun safes and locks, we can help protect children, families, and communities.

📢 Join us in spreading this life-saving message—share this video with your network today!

▶️ Watch & share: https://www.youtube.com/playlist?list=PLaeIf22GG1r_qpaMMi-DMgdR_35W6-_U_

#GunSafety #SafeStorage #SaveLives #LockArmsForLife #FirearmResponsibility

🐦 Twitter/X  

Every year, children are lost to preventable gun accidents.

We’re teaming up with @LockArms4Life to spread awareness about safe firearm storage—a simple step that can reduce accidental shootings by 85%.

📢 Help us share this life-saving PSA: https://www.youtube.com/playlist?list=PLaeIf22GG1r_qpaMMi-DMgdR_35W6-_U_

#GunSafety

📘 Facebook  

One simple action can save a life.

We’re honored to partner with Lock Arms for Life, a nonprofit dedicated to gun safety education. Their powerful PSA reminds us that proper firearm storage reduces accidental shootings by up to 85%. That’s a life-saving difference for families everywhere.

Let’s work together to prevent these tragedies by spreading awareness! Share this video and help families make safe storage a priority.

▶️ Watch & share: https://www.youtube.com/playlist?list=PLaeIf22GG1r_qpaMMi-DMgdR_35W6-_U_

#GunSafety #SaveLives #LockItAway #LockArmsForLife #ProtectOurKids

Email Template:

Subject: Together, We Can Save Lives – Watch and Share This PSA
Body:
Dear [Name],

We’re proud to share a powerful PSA from Lock Arms for Life about safe gun storage. Please take 30 seconds to watch, learn, and share it with your community. Together, we can create safer homes and communities.

YouTube Playlist with Spanish & English versions of the PSA: https://www.youtube.com/playlist?list=PLaeIf22GG1r_qpaMMi-DMgdR_35W6-_U_

Best, [Your Name]

Website/Newsletter Copy:

Short Version: Lock Arms for Life’s PSAs highlight the importance of safe gun storage to protect children and families. Watch and share to spread awareness. http://bit.ly/4hpwdf0

Long Version: Every year, thousands of children live in homes with unsecured firearms, increasing the risk of preventable accidents. Lock Arms for Life is dedicated to promoting responsible gun ownership. Our latest PSAs provide simple, effective steps to ensure firearms are stored safely. Watch, share, and be part of the movement to save lives. http://bit.ly/4hpwdf0

4. Suggested Distribution Channels

Social Media:

  • Best times to post: Mornings (8-10 AM) and Evenings (6-9 PM)
  • Suggested hashtags: #LockArmsForLife #GunSafety #SaveTheDayLockItAway

Community Partners:

  • Pediatricians’ offices, schools, libraries, and community centers.

Events:

  • How to incorporate PSAs into presentations, meetings, or safety workshops.

5. Additional Resources

Talking Points:

  • “Every year, over 4.6 million children live in homes with unlocked, loaded firearms. These PSAs are designed to reduce preventable accidents through education.”
  • “Proper gun storage can prevent up to 85% of accidental shootings involving children.”

FAQs:

  • What is the goal of these PSAs?
    • To educate families on the importance of safe firearm storage and reduce accidental shootings.
  • Where can I share these PSAs?
    • Social media, community events, newsletters, and school presentations.

 

6. Tracking and Feedback Form

Help us measure impact! Use this simple form to report back:

  • How many people watched the PSA at your event?
  • Did you receive any feedback or stories about the PSA’s impact?
  • How many times was the PSA shared on social media?

https://forms.gle/n6LJ6kwGr3sdCMGVA

7. Contact Information

For assistance or additional materials, contact: Leesa Ross

Email: info@lockarmsforlife.org

 

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